🟦 Japan’s Automotive Industry Turns Back with SDV Strategy!

Japanese companies collaborate to aim for a 30% global market share by 2030

「モビリティDX戦略」を策定しました（METI/経済産業省）

経済産業省と国土交通省は、ソフトウェア・ディファインド・ビークル（SDV）を始めとする自動車分野のDXにおける国際競争を勝ち抜くべく、昨年より官民で検討を進め、今般、「モビリティDX戦略」を策定しました。

🟦 Japan’s Automotive Industry Turns Back with SDV Strategy!
🟦 Smartphoneization of automobiles is progressing
🟦Summary

🟦 Japan’s Automotive Industry Turns Back with SDV Strategy!

The Ministry of Economy, Trade and Industry (METI) has released the “Mobility DX Strategy Proposal” centered on the development and dissemination of next-generation vehicles “SDV” to strengthen the competitiveness of Japan’s automotive industry. The three main points of this strategy proposal are as follows.

By 2030, the company aims to sell 12 million units of SDVs in Japan and overseas, with a global market share of 30%
Japanese companies will jointly develop basic technologies such as semiconductors, AI, and cybersecurity.
Promote new mobility services such as self-driving taxis and vehicle data utilization

🟦 Smartphoneization of automobiles is progressing

With the advancement of digital technology, the automotive industry is undergoing a major transformation. The shift from conventional hardware-based automobiles to SDV, which allows functions and performance to be updated with software, is progressing, and the “smartphoneization” of automobiles is accelerating. To keep up with this transformation, it’s important for Japan companies to overcome and work together to overcome the following challenges:

Keiretsu Structural Barriers: We need to break away from the traditional manufacturer-led “Keiretsu” structure and promote open innovation.
Shortage of human resources: It is necessary to develop high-level digital human resources necessary for development using digital technologies and the creation of new mobility services.
Collaboration with overseas IT companies: For SDV development, it is important to utilize the know-how of overseas IT companies that are not available in Japan.

🟦Summary

The Ministry of Economy, Trade and Industry (METI) has released the “Mobility DX Strategy Draft”. The draft strategy sets an ambitious goal of selling 12 million SDVs in Japan and overseas by 2030, aiming for a 30% global market share. In order to achieve this, Japanese companies will jointly develop fundamental technologies such as semiconductors, AI, and cybersecurity, and promote open innovation.

Japan’s automobile industry is likely to decline in the same way as the smartphone market that once flourished. So you need to do everything you can to stop that decline.